Make Your Business Work Harder Smarter
At Outside Insights, we bring a unique blend of high-level strategic guidance and implementation expertise, helping companies optimize through people, process, and systems. Our engagements are grounded in data-driven insights and designed to deliver scalable, cost-effective impact to your bottom line.
We offer services ranging from Fractional COO and retainer-based Advisory, to project-based Consulting involving a clear scope, timeline, and deliverables to address anything from specific pain points to entire operational overhauls.
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About Daniel Patton
A strategic & analytical leader with a track record of scaling and optimizing large cross-team operations, I've consulted over 150 markets at iHeartMedia on improving their digital sales operations—training teams, standardizing workflows, and implementing process improvements that aligned with revenue goals.
That work evolved into a five-year initiative: building and leading the media giant's first centralized Digital Sales Operations organization. This 125+ person team now supports 1,000+ sellers across the U.S., enabling streamlined campaign execution, performance reporting and multi-platform media planning.
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